New Ferrari car models introduced for Shell V-Power customers

IP&E and Shell V-Power introduced five new Ferrari model cars customers can avail themselves of for every purchase of Shell V-Power products.

In a press conference at the Hard Rock Café in Garapan yesterday, IP&E CNMI area manager Jeff Boyer said a cash purchase of seven gallons or more of Shell V-Power fuel entitles a customer to get a Ferrari model car for only $0.99 cents.

Customers can also get double points for purchases of Shell V Power gas for their Lucky 7 Rewards program, and get the Ferrari model cars free for redemption of Lucky 7.

The Lucky 7 Rewards Program has been in existence since April 2002 to reward loyal customers for gassing up at Shell.

Loyal customers enjoy the benefit of one point for every gallon of fuel purchased at Shell Stations. Boyer said they will be releasing one new model every six weeks or so.

“This promo is good only while supplies for the Ferrari model cars last so we are inviting you all to come and fuel up with Shell V-Power and avail of this promo,” Boyer said.

Background

In his Power Point presentation, Boyer showed Shell, a global company partnered with Ferrari with a commitment and passion for motorsport and fuels technology. Together, Shell and Ferrari have won over 100 F-1 races, over 15 constructor’s championships, impressive record, and zero tolerance for margin error.

IP&E CNMI area manager Jeff Boyer discusses the advantages of using Shell V-Power during a press conference at the Hard Rock Café yesterday morning. Photo by Raquel C. Bagnol

“This means that in F-1 racing, it is all about quality and perfection,” Boyer said. He said through Shell’s relationship with Ferrari, the technological development of Shell’s unique formulation came about — the Shell V-Power.

He said Shell V-Power was initially developed as a race fuel for F-1 Grand Prix racing, refined for use on the road.

Boyer said the difference between Shell V-Power race fuel and Shell V-Power motor gasoline is one percent, which means that Shell V-Power users today enjoy the benefit of 99 percent of the technology developed in F-1 racing which is a high-quality fuel refined for use on the road.

Boyer cited the qualities of Shell V-Power which include five times more cleaning power than required by the U.S government standard, qualifies as a top tier fuel, and exceeds top tier standards by two times more cleaning power. He a said Toyota, GM, Ford, Honda, BMW, Audi and Volkswagen all endorse the use of top tier fuel.

He said Shell V-Power is the best premium gasoline available on Saipan today.

“Shell V-Power cleans intake valves and fuel injectors for enhanced engine responsiveness, and helps to prevent rust on all surfaces of your engine that Shell V-Power comes into contact with,” Boyer said.  

IP&E acquired the marketing assets of Shell and secured a license agreement to carry the Shell branded fuels at the gas pumps in August 15, 2010.