Over $80M worth of advertising exposure for the NMI in 2011

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WORD travels quickly by mouth, and the best way to advertise and entice people to come and experience the CNMI as an island resort is to hear it direct from those who have been here.

From January to December last year, the CNMI through the initiatives of the Marianas Visitors Authority hogged the limelight in several media outlets including newspapers, magazines, and Television shows, resulting in an advertising exposure worth $80 million and more for the year.

TV hosts, writers, photographers all the way from Korea, Japan, Russia and other places had a feast packing as much coverage as they could and dipping into the total island experience from a few days to over a week. The media visitors experienced the island culture, culinary delights, underwater wonders, visited historical sites and everything that the CNMI has to offer.

A look back

In January last year, Happie Nuts Magazine, a popular female fashion magazine held a location shoot and a night club event at the GIG Discotheque. MVA assisted the familiarization, or FAM, tour which was expected to bring over $141,000 in ad exposure value to the CNMI.

In February, showing the movie “Oba: the Last Samurai” which chronicling the story of Sakae Oba, the last member of the Japanese Imperial Army to surrender to U.S. forces more than a year after the Battle of the Marianas ended was expected to receive over $22 million in media exposure.

The CNMI got another $100,000 ad exposure value after it was given full-page feature by The Japan Times in their March 20, 2011 issue, and a four-page article in a luxury magazine published by custom media for their spring edition.

In April 2011, seven daily newspapers from South Korea —Chosun Ilbo, Joongang Ilbo, Kukmin Ilbo, Kyunghyang Shinmum, Naeil Shinmum, Money Today, and The Sports Chosun sent editorial teams on Saipan to introduce this island resort destination to their 11-million readers.   The ad exposure value of the FAM tour coverage was estimated at $200,000.

In May last year, the CNMI received over $6 million in ad exposure arising from FAM tours of different media outlets including a crew from the television travel documentary series Globe Trekker (formerly Lonely Planet), the world’s most watched TV travel show since 1998 arrived on Saipan and worked on a 5-10 minute segment on Saipan and Tinian, a crew of the Korean sitcom “All my Love” to tape episodes of the show on Managaha, San Antonio Beach, Bird Island, and Banzai Cliff for 90 minutes of air time at an estimated ad value of over $4.2 million, and the monthly travel magazine Travie for a 12-page feature in the islands focusing on the culinary culture and local events.

The 3rd Saipan International Open Water Flipper Race Tournament on Managaha in June last year also attracted Jiji.com, one of Japan’s leading news wire agencies which was expected to give the CNMI an estimated ad value exposure of $28,000.

Popular Russian TV host Michael Shirvindt featured the CNMI and its uniqueness in his highly rated show “Hochu Znat” which airs to 250 million viewers in Russian, former Soviet republics, Asia, Australia and the U.S. was expected to bring an estimated $45 million in publicity.

Writers and photographers from Chunichi Shimbun, Gifu Shimbun, lifestyle magazines, CHEEK and SPY GIRL, and Golf Masters participated in a 3-day whirlwind tour of the island in August last year, contributing to provide a total media exposure estimated at almost $400,000.

Far East Russia TV who visited the CNMI in November last year produced an air segment that will be aired over the next six months and brought the island $250,000 worth of advertising exposure.

Last month, Global Travel News, Korea Travel News, Korea Travel Times, and Travel & Leisure — all travel trade newspapers targeting travel agents, while AM7 is a free morning tabloid distributed at Korea’s subways to the general public visited the islands and enjoyed the beauty of the island.

The FAM tour is expected to give the CNMI $30,000 worth of advertising coverage.

Also last month, Korea’s MBC TV’S “Live Today Busan” visited for a location shoot that was expected to bring over $1 million of international exposure value.

All these familiarization tours and exposure are expected to lure more tourists to come and taste the CNMI experience.

New Year to spark more interest in Zumba

WITH more people aiming to lose weight and taking care of their health as part of their New Year’s resolutions, more individuals are expected to take interest in Zumba, a fitness class introduced to Saipan last year.

Elly Stoilova, a licensed Zumba Fitness instructor at Gold’s Gym, said her class  continues to gain popularity since its introduction in April last year.

She said there are five classes weekly and most of the participants are women of different ages and shapes.

“I expect now, with the New Year Resolution season, to see more participants,” Stoilova said.

Zumba is a calorie-burning dance fitness party that is effective, exhilarating, Latin-inspired, and easy-to-follow.

“Zumba achieves the perfect balance of a progressive core workout, full-body cardio and strength training, and a stress-relieving, energy-producing fitness experience,” Stoilova said.

It is common knowledge that a vast majority of New Year’s resolutions are “forgotten” eventually. They are easier made and said than done, but Stoilova  believes that setting realistic goals and rewarding yourself when you overcome a fitness challenge can help a lot in keeping with your resolutions.

Keeping up with your health resolutions is a real challenge for a lot of people. It is easy to fall prey to the hundred and one alibis why you could not join the Zumba Fitness program today.

“My tips for fitness success —don’t quit if you drop the ball. Admit you did it and carry on the plan you have, do not negotiate with yourself for another hour of sleep. Don’t say ‘not this morning.’Love the person you see in the mirror the way he/she is and do everything in her/his best interest,” Stoilova said.

Living the program

Stoilova’s life is the story of how the Zumba program affects one’s life positively.

Weighing 178 pounds, Stoilova resolved to begin her own journey toward a slimmer self as her New Year’s resolution in January last year.

“My goal was to become fit, lose weight and be healthier, which brought me to the Gold’s Gym Challenge. Since the challenge, I have continuously exercised week after week through the entire 2011,” Stoilova said.

She shed 25 pounds mostly because of her dedication and perseverance.

She credits her success to Zumba Fitness and her personal trainer Brett Nelson.

Stoilova said  each time she puts on her workout clothes, she immediately feels the pulse of Latin rhythms in her veins. She said  even as she is dressing up, her heart starts to beat faster and happiness takes the place of stress and worry as she anticipates another enjoyable and exciting session of Zumba.

Stoilova does Zumba five times a week, dreaming of it and enjoying the fun of sweating the calories off and grooving to the bustling Latin sounds.
She supplements her workouts with stretching and pilates.

“I can see my pounds and size melting each week,” she said.

It takes discipline, however, to wake up in the morning and go to the gym.

About the program

Zumba uses an exhilarating cardiovascular approach to torch fat and calories (400 to 900 cal per hour), whittle your middle, and sculpt your hips, butt and thighs.

The program is a contagious blend of Latin and international rhythms that provide a fun and effective workout to a global community and has helped to melt the pounds and inches off 12 million Zumba-enthusiasts in 125 countries.

The workout provides long-term fitness benefits through exhilarating, high calorie-burning fitness classes and its simple Latin and international dance moves increase the fun factor. The routines feature fast and slow rhythms which, when combined, successfully tone and sculpt the body while burning fat.    Music is Zumba’s special motivational ingredient.

Stoilova said the Zumba class members were part of the Saipan Zumba Fitness Flash Mob at the Garapan Street Market just before Christmas.

“I was happy to hear that people who stopped by to watch our performance recognized the Zumba Fitness style. Many people asked where and when they could join us. Zumba Fitness is getting more and more popular on island,” Stoilova said.

For more information, visit Gold’s Gym in Garapan or call 233-4000.

(first published HERE

Hyatt celebrates Chuseok festival

DINERS who crave for Korean cuisine are in for ten days of a mouth-watering feast as Hyatt Regency Saipan celebrates the Chuseok festival at its Kili Café & Terrace.

An assortment of Korean dishes.

To give its diners a taste of authentic Korean cuisine and bring the spirit of “Chuseok”, a Korean thanksgiving celebration here, Hyatt Regency has brought in two chefs from the Hyatt Regency Incheon.

“From Oct. 1 to 10, diners at the Kili Café & Terrace will be treated to a wide selection of authentic Korean buffet prepared by two chefs from Korea,” Hyatt Regency Saipan’s executive chef Gabrielle Colombo said.

Kyoung-Yoon Jeong and Kim Tae Hoon arrived on Saipan on Tuesday and will be staying until Oct. 11.

The two chefs said that the diners can expect a variation of Korean dishes every night.

Colombo said that Hyatt Regency Saipan’s restaurants host various festivals throughout the year, but it has been some years since they brought in chefs from other countries.

“This time, we would like to bring Korea here to make our diners enjoy the true taste of Korean cuisine,” Colombo said.

Joong brings with him six years of experience at the Hyatt Regency Incheon while Kim has been with the hotel for the last four years.

But the two chefs had been assigned in other Hyatt hotels in Thailand, Philippines and other countries before.

Colombo invites the community not to miss dinner times at the Kili Café & Terrace and indulge into the chef’s creations like a spicy Korean Hot Pot, marinated grilled meats and seafood, and traditional dishes like Bulgogi beef stew and Kimchi pancakes.

He said the dining at the Kili Café for the Chuseok festival is a rare experience that cannot be equaled to dining in a Korean restaurant here.

“It’s an eat-all-you-can, drink-all-you-can feast on Korean dishes that you shouldn’t miss, and the food choices are endless,” Colombo said.

Included in the Chuseok festival dinner buffet is a wide selection of appetizers like assorted organic greens with choices of dressing and condiments, Shitake mushrooms muchin, Bulgogi mixed salad, Korean beef tartare, fresh tofu salad, Japchae, glass noodle salad and various kimchi.

The seafood bar carries reef red sashimi, seared bonito tuna, spicy lime dip, green mussel, snow crab, fresh Pusan oyster, fresh river shrimp, lemon wedges, miso bean dip, mignonette, wasaby cocktail sauce and spring onion sauce. The live cooking station offer diners assorted Korean pancakes with dipping sauce and seafood bibimbam rice.

The hot selection bar carries steamed rice with selected beans, braised chicken with spicy vegetables, Angus beef with rib stew with soy sauce, fried squid with chili sauce, and grilled autumn vegetables with marinated garlic. Top off your meal with tempting delights from the dessert bar—a selection of traditional Korean sweets and desserts.

The Chuseok dinner buffet at the Kili Café is open from 6 to 10 p.m. from Oct. 1 to 10 for $35 per person. For reservations and more information, call 234-1234 extension 26.

This article was originally published HERE

Bring home beautiful works of art

STEP inside the doors of the former R&C Tours office in the lobby of the Hyatt Regency Saipan in Garapan and you will get a rare treat — a smorgasbord of breathtaking works of art created by the island’s artists.

Allow your senses to roam and feast on the products the artists will be sharing to the public for a whole month. Take a tour and you will be transported from the past to the present through beautiful artwork as seen through the eyes of each artist.

Take home works of art to adorn your favorite spots in the house, made but the island’s traditional artists Martin Castro, Maria Camacho, Mariana Ebilane, Prescilla Pangelinan, Melchy Billy, Ginni Bachani, Rodney Camacho, Edward Terlahe, Priscilla Pangelinan, Vicente Duenas, Lucy Sablan, and Carmen Gaskins.

From stone mortars and pestle, mats and baskets painstakingly hand-woven from leaves, intricate wooden carvings where each piece tells and records interesting stories of the islands, knitted shawls and hanging decorations from indigenous materials, vases and household ornaments made out of recycled materials, and more.

All over the room are simple shells and stones found on the island’s beaches everywhere, but when they came through an artist’s hands, they come out as stunning pieces of necklaces, earrings, bracelets and other ornaments you would be proud to wear anytime.

Framed along the walls of the exhibit area are big and small paintings and photographs of the island’s inland, aerial and underwater attractions captured through the lens by the CNMI’s well-known photographers, and through the brushes of the skillful painters including Greg Elliot, Jack Hardy, Leslie Ware,  Lawrence Lee, Joseph Weaver, Ernie David, Maritess Sablan, and Rosana C. Villaraiz who generously share their talents through inspiring paintings and photos that you would want to bring home to hang on your walls.

These and more are available for viewing and for sale at the ongoing Cultural Heritage and Arts Pacifica Exhibit hosted by the Commonwealth Council for Arts and Culture. It runs until September 30.

Visit the exhibit area anytime from 10 a.m. to 7 p.m. Monday to Friday and from 10 a.m. to 2 p.m. on Saturday for a real art feast for free.

The whole Arts Council family under its executive director Angel S. Hocog is inviting the public to come and support the local artists, and bring home a piece of these treasures with you.

For more information about the exhibit, call the Arts Council at 322-9982/3.

Bring home beautiful works of art | around-the-island.

Continuing a cultural tradition

SHOWCASED in shelves or spread out on any flat surface, they attract attention as spectacular works of art worn by cultural dancers on their necks, arms, hands, heads and ankles. Meticulously inserting the thread into the very small holes of the beads requires a near-perfect eyesight and patience of the saints, and choosing the colors and following designs require skills and artistic creativity before a piece of bead jewelry can be finished.
As more and more fashion jewelry and accessories emerge into the market, people are finding it not only easier and cheaper but more convenient to just pick up any piece of fashion jewelry to go with their daily clothes than buy the traditional beadwork done by local artists.
Bead making in the CNMI may become a lost art if those who are skilled on it will not pass their knowledge to the younger generations, according to Ann Billy, one of the local exhibitors who showcased a fine selection of beadwork jewelry at the 30th Flame Tree Arts Festival at American Memorial Park grounds onJune 9-12.
A piece of bead necklace for example takes from two to three weeks to finish, depending on the complexity of the design and the size of the beads.
“The smaller the beads are and the more complex the design is, the longer it takes to finish,” Billy said.
If the beads are a little bit larger and the design is simpler, a beadwork necklace may be finished in a week or so. The bigger pieces of beadworks fetch a higher price of up to even more than $200, but with the bad economy, local beadmakers have turned to fashioning simple necklaces, bracelets and other jewelry which they sell for affordable prices from $10 and up. These smaller items, Billy said, have become the most saleable ones lately.
The CNMI is beefing up efforts in preserving this cultural tradition by introducing this art to visitors to the island, by demonstrations of beadwork making at travel fairs and exhibits in other countries, by offering cultural classes such as the ones held at The Inetnon mot yan Kutturan Natibu/Mwiischil Safey me Kkoor Arasamal Falw (Association of Native Medicine and Culture) and by these bead artisans handing their knowledge to the younger generations.
Beadworks are available from local artists during exhibits at the Flame Tree Arts Festival, arts exhibits hosted by the Commonwealth Arts Council, and other events. Buying beadwork jewelry requires no sweat, but each piece has its own story to tell. Each piece portrays the effort and creativity of the artist before a piece is finally done and ready for selling. When you take home a piece of beadwork jewelry, you are taking home a part of the island’s culture and tradition, and most importantly, helping keep this cultural tradition alive.

Nenpou Shinkyou group holds memorial service in Marpi | local-news

MEMBERS of the Nenpou Shinkyou Buddhist denomination from Japan held a memorial ceremony for the casualties of World War II in Marpi yesterday morning.

CNMI officials joined the 66-member group who lighted candles, offered flowers, fruit, wine and prayers for the departed.

In separate ceremonies, Nenpou Shinkyou’s high priest Most Reverend Ryoyu Okeya led the offering of flowers and prayers at the Japanese Peace Memorial and threw bouquets of flowers at Banzai Cliff .

In his brief message on behalf of Gov. Benigno Fitial and Lt. Gov. Eloy S. Inos, Press Secretary Angel Demapan said: “We are proud to serve as the home of your organization’s first monument built outside of Japan.”

He said although the Battle of Saipan was not a long conflict, about 50,000 civilians and military personnel died in a span of 24 days, including Japanese, U.S. service members, Chamorros and Carolinians and other foreign nationals.

He said since then, there has been a constant reminder of the horrors of war through the war memorial monuments in Marpi and the annual pilgrimage of organizations such as the Nenpou Shinkyou who pray for world peace and for the souls of those who died during the war.

“Today, we are tremendously grateful that we continue to remain at peace with Japan…together we have achieved forgiveness and reconciliation and have rebuilt our devastated societies. We will never fail to remember how far we have come and where we came from,” Demapan said.

Pacific Eagle Enterprises,Inc. vice president Aya Matsumoto said the group will be leaving Saipan this afternoon.

On Saturday morning, the group conducted a cleanup drive around the Japanese Peace Memorial and at Banzai Cliff to prepare for the ceremony.

The Nenpou Shinkyo Buddhist denomination has about 88 shrines all over Japan.

The ceremony yesterday was also attended by Saipan Mayor Donald Flores, Marianas Visitors Authority Managing Director Perry Tenorio and wife Teresa Kim-Tenorio, Japan’s Consul General for the CNMI Tsutomu Higuchi and other guests.

Nenpou Shinkyou group holds memorial service in Marpi | local-news

Zumba Fitness: Moving toward a new beat | health-matters

THE lights flashed, the music started, and the enthusiastic dancers sauntered to the floor of GIG Discotheque in Garapan to sway to the beat of the island’s latest fad in fitness dancing — the Zumba.

The event was to officially introduce Zumba to Saipan and at the same time raise funds for the ongoing relief efforts for the victims of the devastating earthquake and tsunami last month which claimed thousands of lives and left thousands more homeless in Japan.

“I am very excited about this new page in my life that can lead me and everyone who would like to try this new style of fitness to better health and happier days,” Zumba Fitness instructor at said Gold’s Gym, Elly Stoilova, who initiated the “Zumba for Japan” event on Friday night .

Stoilova said a friend introduced Zumba Fitness to her four months ago.

“A friend asked me to help purchase a Zumba Fitness DVD set online. I checked some videos to see what I was about to purchase. I fell in love with the music and the movements from first glance and ordered two sets, one for my friend and one for me,” Stoilova said. And thus began her enthusiasm for this fitness dance that has been becoming more popular all over the world.

Stoilova said she began doing the Zumba Fitness program at home as part of her personal weight loss program in conjunction with enrolling in the Gold’s Gym Challenge.

“As Zumba Fitness movements are dance-inspired and introduced at the basic level with step-by-step instructions, it took me several repetitions to start moving and getting the flow of the various dances,” she said.

The more she repeated the dance steps, the better she felt about how she moved and grew more confident in her Zumba Fitness dancing.

Last month, there was a Zumba Fitness Basic Training for instructors on Guam, and she attended the training together with Samantha A’ani Birmingham-Babauta. The two are the first Zumba Fitness instructors on Saipan. Stoilova also attended an Aqua Zumba Fitness training so she could teach Zumba in the pool.

Easy for beginners

Beginners or shy individuals need not worry because all the classes Stoilova and Sami will be teaching at Gold’s Gym are designed for beginners.

“For the first month, we will practice the basic steps of Merengue, Salsa, Cumbia and Reggaeton together with some other international dance rhythms, and introduce some easy combinations and choreographies,” she said.

Stoilova said she already conducted one test class last week and she was happy to see that most of the students learned the steps quickly.

“Even the shiest people in the class started smiling and enjoying the dances by the end of the session. Mastering the steps involves continuous repetition and adding some personal flair, based on mood and allowing the body to groove to the bustling Latin sounds,” she said.

There is no standard way to do Zumba Fitness as everyone will add his own personal style in time, Stoilova said.

“I truly believe that if we create a Zumba party one month from now, those students who participate regularly at the Gold’s Gym classes will let loose and go wild on the dance floor!” she added.

Frequency

How many times one needs to dance to keep fit depends on the individual’s personal health and fitness level. To stay fit, Stoilova said she would recommend mixing Zumba Fitness with other types of exercise along with eating healthy.

“Doing Zumba Fitness twice weekly for 45 minutes may be a good start for someone who is new to fitness, as this dance-like exercise provides cardio and works all muscle groups at the same time,” she said.

Compared to other forms of dancing for exercise, Zumba Fitness is an “effective, exhilarating, Latin-inspired, easy-to-follow, calorie-burning dance-fitness party that has taken the fitness industry by storm.”

“Zumba Fitness creator Alberto ‘Beto’ Perez says that Zumba Fitness is a way for people to exercise and to not know that as they dance and they have fun together. I would add that one doesn’t need to know how to dance in order to do Zumba. Follow and enjoy!” Stoilova said.

Benefits from Zumba

Stoilova said that Zumba Fitness was the perfect addition to her Gold’s Gym Challenge program.

“I did weightlifting, cycling, strength training using free weights and various machines at Gold’s Gym, stretching and pilates. It all worked as I could see myself losing pounds and shrinking in size each week. Zumba Fitness made my exercise routine fun, helped me lose weight and brought a lot of positive energy to my days,” Stoilova said.

If she does Zumba Fitness in the morning, she feels like she is dancing all day long!

“I smile, I laugh more and I feel alive. I haven’t been in a discotheque for about 8 years, as I thought I am a little old to enjoy the dance floor with teenagers. Zumba Fitness brought back the pleasure of dancing to my life and because of that, I love it!” she added.

Classes at Gold’s Gym

This week, Zumba Fitness classes will officially start at Gold’s Gym. Stoilova said a lot of people have already been inquiring about the classes.

“When something new and positive appears in our life, it usually brings excitement and gives us additional power to go through challenges. Use Zumba Fitness as a new platform that will help you become fit, learn to dance and enjoy dancing, overcome your shyness, meet new people and make new friends. Zumba Fitness made my life much more enjoyable,” Stoilova said.

Try it and see for yourself!

(This article was originally published at Zumba Fitness: Moving toward a new beat | health-matters)