(My Marianas )Promoting the NMI through TV home shopping

TOUR agencies and travel companies are now reaching out to a wide audience that covers all age groups through TV home shopping promotion.

Last year, in conjunction with the Marianas Visitors Authority, the TV Home Shopping Support Program in South Korea launched 12 TV promotions for Saipan, Tinian and Rota, resulting in 8,000 booked packages to the CNMI.

Also in 2012, MVA Korea hosted major network TV programs resulting in a $20,000 exposure value.

Other promotion methods include road shows and seminars, trade shows, familiarization tours, incentive programs during the low season, golf group support programs, sales promotions with travel agents, special interest travel package solutions, co-op promotions with third partners, media visits, E-guidebook and social media marketing.

For the China market, MVA is working with iQiyi.com, a leading independent online video company, to introduce attractive visuals of the CNMI — Saipan, Tinian and Rota — especially for the “romance” market.

First published at Marianas Variety